The date for the next Apple event is approaching, and die-hard fans are looking forward to the latest call for clues about new products and features that could be on the cards. C'est une ferme conviction qu'Apple cache des chooses à l'intérieur de ses invitations à des événements, mais nous nous sommes, su cette quête de secrets avait porté ses fruit (désolé) - et si oui, quel gender d'indices exist.
To find out, we studied each invitation over the past 21 years and compared it to the different products that were subsequently announced at each event. And it turns out, time and time again, that Apple is burying evidence in plain sight. But distinguishing its meaning is not so simple. It seems that Apple often uses many different methods to leave clues that are difficult to decipher beforehand. To get something out of the invitations, we must first learn how to make breadcrumbs.
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Close-up of a metallic pocket in blue jeans, with the text "1,000 songs in your pocket changed everything. We still do."
Apple invited an event in September 2005, where it presented the iPod Nano.
As early as around 2013, Apple took an approach it described as brutal. Take the event that occurred in October 2001, when Apple sent a paper invitation promising to launch a "revolutionary" new product. "Hint: It's not a Mac," the invitation read. There are no details of that first generation iPod shortly after. Or, more specifically, the March 2008 event invitation, which features a map displayed above the text, "Join us to learn more about the iPhone software roadmap, including the iPhone SDK and some enterprise features." New and interesting. Any assumptions about this ad?
But that doesn't mean that this long period has been lacking in Apple's antics. Take a look at the invitation to an Apple event from September 2005, which included a close-up of pocket cash on a pair of jeans below the text that read "1,000 songs in your pocket changed everything. We'll be back." Of course." The slogan is clear when it comes to music ads, but Photo?Was it the first generation?The iPod Nano is just the right size to fit in the metal pocket of a jeans bank and where Steve Jobs pulled it out during the keynote.It's hidden in plain sight.
And while other calls during this time were funny — think of the plain blue background of the "There was confusion..." call and the constant switching to Intel Macs, most were live. Light Up On Laptops integrated with a true screen that shines on your MacBook. The states "Come and see what the year 2011 will be like" is accompanied by an image of an iPad. Well I wonder.
But then a new era came. Starting in 2013, Apple stopped giving explicit hints about upcoming ads and started sending out more and more weird invites filled with winks and gestures. These clues tend to be abstract, difficult to decipher, and often impossible to comprehend in advance. But upon closer inspection, we've found five obvious ways Apple is adopting.
One of the most obvious clues is the lingering drops of color on the invitations. These began most prominently with the "That'd Make the Day" event invitation in September 2013, with circles of colored dots scattered across the background of the invitation. These circles ended up becoming many shades in the iPhone 5C line that was announced at the event. A few years later, Apple returned with its March 2016 invitation, "Let's Invite Some Other In," which filled the Apple logo with gold and gold tones, which ended up mirroring the colors of the new iPhone. In front of us all the time.
Early invitations were often accompanied by product photos or event registrations. But the following years became more harmful. Take, for example, "See you on the 7th" at an event in September 2016. Blurred colored circles in the fuzzy shape of the Apple logo were hinted at in the next portrait version. And in September 2015, an invitation to an event titled "Hey Siri, give us a hint" was filmed just above the hill and the new Siri Valley, a brightly colored waveform pointing to the upcoming Siri Remote for the Apple TV. In general, we find that when we include hidden images in invites, they always translate directly to images during keywords.
It's certainly not as popular as the other categories, but my favorite is that one of the best examples can be seen in the iPhone 5C invite mentioned above. The colored dots indicated not only the colors of the new phones, but also the perforated bags that appeared next to them. Those thick gray borders around the white dots were a clear indication that Touch ID was making its debut on the new iPhones. More obvious in hindsight, a "welcome team" call featured the Apple logo in the center of a circle, which turned out to be a replica of the bottom of the HomePod Mini. One of my favorite invitations, made in September 2014, was an invitation to the "Wish We Said More" event which features subtle shadows emanating from a sheet of Apple logo, pointing to a sundial and hinting at a potential Apple Watch announcement. When it works, it works.
Invitational text is second only to headline images, and Apple frequently mentions new features and products or takes advantage of puns. The "Let's Take a Field Trip" event in March 2018 and the "More on the way" event in October 2018 had the only two handwritten invitations, both of which led to advertisements with Apple Pencils. This category also includes Apple's frequent phrases: "It's Showtime" for 2006 and "It's Showtime" for 2019, in reference to the launch of the original Apple TV and the announcement of the Apple TV Plus. Then there's the inaccurate phrase "Hey Siri, give us a hint," which would have always included Siri, and "Hey, speed," which led to the much-anticipated 5G iPhones.
And that brings us to the last category of invitations: augmented reality. The first of these appeared in the invitation to the "Time Flies" event in September 2020, where a blue multicolored Apple logo appeared that decayed to form the date of the event before being redesigned again. The shadows on the graph indicate the soon-to-be-released iPad Air in Azure Blue. However, this new invitation layer was best used as an invitation to the 'Last Thing' event in November 2020. The AR invitation included the Apple logo that opened like a laptop and a color broadcast from a 'real screen', signaling the new all around" From a large M1 range Then there is the vague (and perhaps slightly extended) April 2021 call for the month of April 2021. The AR call began as a flat circle on the ground, then sent colored lines surrounding the screen, to simulate the search for the lost device. Announced About AirTags.
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